Confidential · Q3 2026 · v2.4
Executive Summary & Investment Memorandum
SimLeague HQ — Hardware-Agnostic Golf Simulator League Management
1. Executive Overview & the "Utilization Chasm"
Indoor golf has boomed, but its economics are lopsided. More than 3,300 US commercial simulator venues fill bays on Friday nights and weekends, yet operate at <41% weekday capacity. Monday through Thursday, expensive hardware sits idle.
Leagues are the proven fix — recurring, pre-paid, social — but running them today means spreadsheets, incompatible simulator software and manual scorekeeping. SimLeague HQ turns any venue, on any hardware, into a league operator in minutes.
2. Core Platform Pillars
- Hardware-Agnostic Screen OCR — snaps end-of-round scorecards from Trackman, GSPro, Foresight, Uneekor and Full Swing.
- The SIMDEX™ Handicap Normalizer — a fair indoor handicap that corrects for hardware and course differences.
- Zero-Config Lounge TV Mode — live leaderboards on any bar TV via a single URL.
- Automated Make-Up Sessions — missed rounds auto-rescheduled into off-peak bay slots.
3. Market Size & TAM
Global Facilities
8,500
SAM ($199/mo)
$20.3M
SOM (10%)
$2.02M ARR
8,500 facilities × $199/mo × 12 = $20.3M SAM · 10% capture = $2.02M ARR
Section 4: Market Sizing & The Multi-Tier Monetization Expansion
While the 2,800+ independent U.S. commercial simulator lounges represent a $6.7M baseline in B2B SaaS ARR ($199/mo), SimLeague HQ leverages its zero-hardware footprint as a Trojan horse to capture the screens, golfers, and tournament prize pools. This expands platform monetization into a $36.7M–$62.0M opportunity across 5 high-margin revenue streams.
| Revenue Stream | Basis | ARR Potential |
|---|---|---|
| 1. Core B2B Venue SaaS | $199–$399/mo across 2,800+ independent venues | $6.7M – $10.0M |
| 2. National Virtual Tournaments | 25% platform rake on $50 player buy-in seasonal majors | $12.0M – $18.0M |
| 3. Lounge TV Ad Network | Programmatic & direct · 3,000+ screens at $18–$24 blended CPM | $8.0M – $15.0M |
| 4. Consumer Golfer “SimPass” | $9.99/mo or $79/yr for verified SIMDEX™ handicap & perks | $6.0M – $12.0M |
| 5. Adjacent Facility Extension | 11,000+ private country clubs & indoor domes at $2,500/yr | $4.0M – $7.0M |
| Total Expanded Platform Potential | $36.7M – $62.0M ARR | |
5. Unit Economics & Enterprise Valuation
SimLeague HQ is not a niche B2B software tool — it is a media-and-gaming network. The $199/mo venue subscription is the wedge; the screens, verified golfers and cross-venue prize pools behind it carry platform economics comparable to Golden Tee, Topgolf and DraftKings.
| Tier | Price | For |
|---|---|---|
| Starter | $99/mo | Single venue, 1 league |
| Pro Lounge | $199/mo | Unlimited leagues + TV Mode |
| Multi-Venue Enterprise | $399/mo | Chains & franchises |
Blended CAC of $450 with an LTV/CAC > 4.5x.
6. 3-Year Financial Projections
| Year | Venues | ARR |
|---|---|---|
| Year 1 | 65 | $130k |
| Year 2 | 240 | $520k |
| Year 3 | 680 | $1.55M |
7. Defensibility & Moats
- Proprietary multi-vendor Screen OCR templates.
- Sim-Handicap data retention — players' indoor handicaps live in SimLeague HQ.
- Multi-season player stats create switching costs for venues and players alike.
8. Strategic Acquirer Profiles
Golf Genius
Extend tournament software into indoor venues.
Club Caddie / Jonas
Add league ops to venue & club management.
Trackman
Cross-hardware reach beyond its walled garden.
NBC Sports Next
Indoor golf data and engagement for GolfNow ecosystem.